Tuesday night, 7:00pm (NOTE: time is 7pm, not the usual 7:30pm), the Batavia City Council Committee of the Whole will be hearing a follow up presentation on branding from Sparc, Inc. The City had budgeted up to $50,000 for this branding project.
The current tagline/slogan of the City of Batavia is “City of Energy”.
The current logo is:
and on the water tower on Kirk Rd:
Proposed new tagline: “Powered by Neighbors”
Proposed new logo and some of its variations (for the full set, the link to the presentation document is given below):
First, what is your gut reaction to the proposed rebranding? What does it say to you? Do you think it will draw people in when they see it on landmark (welcome) signs, water towers, city vehicles, documents? (I’m asking for your initial reaction because if it has to be explained, I think the branding fails.)
Now if you’d like to see the reasoning behind it and other variations, presentation documents can be found here: https://il-batavia.civicplus.com/AgendaCenter/ViewFile/Item/11899?fileID=8437
Public comment usually follows the presentation and Council discussions, if you would like to say something. And of course you can always email comments to the City Council and Mayor using the contact button at right.